Strategies help you win tomorrow, Values help you win forever.

The values to which we operate by are written below, all of them equal in importance, and proven through centuries. If Franny Amare is to survive well into the future, long past our time on earth, we must look to history to understand how institutions, small groups, and individuals prosper. Fortunately, because of humanity’s remarkable ability to preserve and document their communication - we have answers.

What you see below are 12 values placed into 3 distinct categories - Individual, Structural, and Knowledge. These are proven values that have helped the most successful empires, small businesses, adventures, local governments, entrepreneurs, corporations, scientists, leaders win.

We declare these values ours - yet we don’t own them. They are metaphorical pillars which we must stand on together. And if we don’t, we shall die.

Individual Values

Strength

I have the mental and physical determination to succeed.

Courage

I have the mental strength to push forward in difficult, adverse, and uncertain times.

Integrity

I adhere to a moral compass that runs on the ideals of democracy and capitalism.

Respect

I have the necessary and constant ability to listen to people who I agree and disagree with.

Structural Values

Capitalism

We support societies that function with capitalism as the foundation to their wealth creation.

Democracy

We support democracy around the world and practice it daily in our operations.

Rule of Law

We support the rule of law as a literal practice because without it, we aren’t reading this today.

Freedom

We support the practical notion of freedom; where people have the right to their own decisions.

Knowledge Values

Creative Thought

The bedrock of all human achievement is creativity.

Learning

The person who stops learning, becomes below average.

Evidence Based

Our decisions are made from reason, facts, and evidence.

History Awareness

The closest thing we have to time travel is recorded history; being an expert here helps you predict the future.