Strategies help you win tomorrow. Values help you win forever.

At Franny Amare, we operate with a set of values that are timeless, each equally vital and rooted in centuries of human progress. For our company to thrive well beyond our time on this earth, we must turn to history and examine how institutions, communities, and individuals have prospered. Fortunately, humanity’s ability to document and preserve its wisdom offers us the answers we seek.

Below, you'll find 12 values divided into three essential categories: Individual, Structural, and Knowledge. These values have been proven time and again by the greatest empires, small businesses, explorers, local governments, entrepreneurs, corporations, scientists, and leaders throughout history.

We claim these values as our own, yet we understand that they don’t belong to us. They are the pillars upon which we stand together. If we fail to uphold them, we will falter.

Individual Values

Strength

I have the mental and physical determination to succeed.

Courage

I have the mental strength to push forward in difficult, adverse, and uncertain times.

Integrity

I adhere to a moral compass that runs on the ideals of democracy and capitalism.

Respect

I have the necessary and constant ability to listen to people who I agree and disagree with.

Structural Values

Opportunity

We support societies that function with capitalism as the foundation to their wealth creation.

Democracy

We support democracy around the world and practice it daily in our operations.

Rule of Law

We support the rule of law as a literal practice because without it, we aren’t reading this today.

Freedom

We support the practical notion of freedom; where people have the right to their own decisions.

Knowledge Values

Creative Thought

The bedrock of all human achievement is creativity.

Learning

The person who stops learning, becomes below average.

Evidence Based

Our decisions are made from reason, facts, and evidence.

History

The closest thing we have to time travel is recorded history; being an expert here helps you predict the future.